How and When to Hire New Talent For Your Small Business

In Canada, it is estimated that 87% of all jobs created in the last 10 years are hired by small-medium business enterprises across various industries. Small business owners fuel employment in Canada, but it raises the question – when and who should I hire?

It may be time to hire employees if you are experiencing the following in your business:

  • Handling tasks from one specific department far more frequently than before
  • High growth rates beyond what your company can accommodate
  • Overworking yourself and your team, including mental burnouts and employee dissatisfaction
  • Decrease in quality of work due to lack of hours in the day
  • Turning away customers due to work backlog
  • Not meeting deadlines, or focus on survival rather than growth

These signs can be indicative that it’s time to hire new full or part-time employees. It is critical you recognize the need for additional recruitment early on – understaffed companies tend to promote mental burnout, high turnover rates, and resentful corporate culture.

Now that you have recognized the need to hire, an equally important question is: Who do you hire? It is obvious you want a high quality, passionate candidate to work for your organization – so you need to know where to find them. Hiring the wrong employee can be a costly mistake and should be avoided at all costs.

Recruitment Strategies include:

  • Traditional methods, such as online job boards
  • LinkedIn searches based on experience and interest
  • Attend conferences and trade shows based on industry & role to find passionate candidates
  • Ask employees for personal referrals (with referral incentives)
  • University co-op programs

Once you have a pool of candidates, throughout the hiring process it is important to remember the following:

  • Passion and company culture should be prioritized over skills and abilities. You can always train an employee, but you can’t teach them passion or respect for their peers.
  • Impress your candidate: While your potential hire is expected to impress you, don’t forget you need to impress them as well. Candidates are often interviewing at multiple companies, and you have to ensure they want to work for you, and not your competitor or a larger company. This can be achieved with a strong corporate culture, competitive salary, and additional perks not offered by other firms.
  • Be clear about the role, expectations, performance standards, and company values. Failing to be clear about these items early can cause issues later on by both parties.

Hiring is an exciting time – it means your business is growing, and you have the opportunity to bring new insight into your business. Make the most of the opportunity and hire effectively for growth.